media

Media

Media provides society with information and helps frame issues and challenge assumptions. Media can help clarify public opinion and inform the public about the sober truth for preventing and reducing underage and youth binge drinking. Media can help shape community alcohol norms by helping to deliver effective messaging to large audiences.

For interviews or additional information, please contact:

Cheryl Musial, Media Contact: cobbatmedia@mopdog.com

Pat Giuliani, Board Chair: 404.791.7406

Making the Case: Media

Why partner to reduce underage and youth binge drinking?

  • Too many consider underage and youth binge drinking a rite of passage to adulthood.Significant research has identified this adult belief and the belief that there is nothing adults can do to change youth drinking behaviors as contributing factors. Research also provides evidence of effectiveness for strategies that can be implemented by parents/adults. [U.S. Surgeon General’s Call to Action]
  • Media can help raise awareness and advance effective social and public policy strategies. Media can shape community alcohol norms by helping to deliver effective messaging to large audiences. Encouraging community dialogue around issues and actions is a role media can fill, informing and challenging citizen change agents.
  • Alcohol is the #1 drug of choice among children and adolescents; they use alcohol 10 times more than all illegal drugs, combined. [National Survey on Drug Use and Health]Cobb County students binge drink at a friend’s house on the weekend more than other students in the state. [Georgia Student Health Survey]
  • Alcohol harms and kills more youth than all illegal drugs, combined. For American youth under age 21; alcohol contributes to the top three causes of preventable death (murder, suicide, car crashes) and to preventable injuries from burns, drowning, assaults, STDs, and addiction. [Centers for Disease Control and Prevention]

Read the full Case Statement for Media.

Underage Drinking in Georgia
The Facts

Tragic health, social, and economic problems result from the use of alcohol by youth. Underage drinking is a causal factor in a host of serious problems, including homicide, suicide, traumatic injury, drowning, burns, violent and property crime, high risk sex, fetal alcohol syndrome, alcohol poisoning, and need for treatment for alcohol abuse and dependence.

Learn more about the cost of Underage Drinking in Georgia. 

Why should media care about this problem?
  • Too many consider underage and youth binge drinking a rite of passage to adulthood. Significant research has identified this adult belief and the belief that there is nothing adults can do to change youth drinking behaviors as contributing factors. Research also provides evidence of effectiveness for strategies that can be implemented by parents/adults. [U.S. Surgeon General’s Report]
  • Alcohol harms and kills more youth than all illegal drugs, combined. For American youth, alcohol contributes to the top three causes of preventable death; murder, suicide, and car crashes, and to preventable injuries from; burns, drowning, assaults, STDs, and addiction.[Centers for Disease Control and Prevention]
How can media help reduce underage and youth binge drinking?
  • Use unique position to advance social and public policy goals to reduce underage and youth binge drinking.
  • Become informed about the issues, solutions and “best practices.”
  • Cover stories about what is being done to prevent problems, not just report consequences of alcohol related incidences.
  • Develop PSA’s on dangers of underage and youth binge drinking to offset one-sided advertising messages that glamorize drinking.
  • Limit alcohol ad product placements to TV, radio and magazines with majority adult only audiences.
  • Be an advocate for community change and challenge community assumptions.
Where can media gain access to issue experts and information?
  • Visit our resources page or contact Cheryl Musial,
    Media Contact: cobbatmedia@mopdog.com.
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