Webinar Summary: Reflecting on Independence Day, what social norms are associated with this day? Fireworks, pools, beaches, cookouts, friends and/or family? How many of you enjoyed the day off, at home?! Just because these activities are customary doesn’t mean everyone or even the majority is partaking. Many of our youth struggle with the concept “everybody is doing it…” Watch this webinar to identify strategies to strengthen positive social norms campaigns in your communities!


Michael Haines is a nationally recognized expert in health promotion and social norms. He began his professional career in 1971 as the Executive Director of Health Education and Primary Prevention Services. Mother Sunshine, their street clinic, was selected as the model youth program in Illinois in 1975 by the National Institute on Drug Abuse. In 1982,Michael was asked to develop a health promotion office at Northern Illinois University. He became the coordinator of Health Enhancement Services at NIU and served for 18 years. The program was recognized for innovation and excellence in the areas of sexual health, substance abuse, injury prevention, cold/flu self care, and wellness. The U.S. Office of Education cited this program in 1999 as one of five national exemplary prevention projects. Michael became the Executive Director of the National Social Norms Resource Center in July, 2000. In 2001, the New York Times described Social Norms as one of “80 ideas that shook the world in 2001”. He was Senior Consultant to a community coalition that was the first to successfully use social norms to reduce smoking and drinking among high school youth. The program received the 2001 Prevention Award for Illinois.

Michael retired from Northern Illinois University in January, 2008 and now provides consultation and training through Michael Haines & Associates.

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